Where do I get my target CPA?

Use your historical average CPA from past campaigns, or work backward from your acceptable cost using the CPA Calculator on past performance data.

Ad Budget Calculator

Enter your target number of conversions and your target cost per acquisition to see the budget you'll need.

Target conversions

Target CPA (IDR)

Result

Fill in the fields to see your result.

No — the calculation happens locally in your browser.

Where do I get my target CPA?: Use your historical average CPA from past campaigns, or work backward from your acceptable cost using the CPA Calculator on past performance data.