How do I find my gross margin?

Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue × 100. It doesn't include ad spend itself, which is why this calculator tells you the ROAS needed to cover that spend separately.

Break-Even ROAS Calculator

Enter your gross margin to find the minimum ROAS you need just to break even on ad spend.

Gross margin (%) (%)

Result

Fill in the fields to see your result.

How to use it

1Enter your gross margin as a percentage.
2Read your break-even ROAS.
3Any ROAS above this is profitable; below it, you're losing money on ad spend.

Is my file uploaded?

No — the calculation happens locally in your browser.

FAQ

How do I find my gross margin?: Gross margin = (Revenue − Cost of Goods Sold) ÷ Revenue × 100. It doesn't include ad spend itself, which is why this calculator tells you the ROAS needed to cover that spend separately.

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