It varies widely by channel and format — search ads often see 2–5%, while display ads are typically well under 1%. Compare against your own historical performance rather than a universal benchmark.

CTR Calculator

Enter your clicks and impressions to instantly see your CTR.

Clicks

Impressions

Result

Fill in the fields to see your result.

How to use it

1Enter your total clicks.
2Enter your total impressions.
3Read your CTR.

Is my file uploaded?

No — the calculation happens locally in your browser.

FAQ

What's a good CTR?: It varies widely by channel and format — search ads often see 2–5%, while display ads are typically well under 1%. Compare against your own historical performance rather than a universal benchmark.

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